is the ron burgundy podcast over

iHeart does a lot of new things. Over at The Late Late Show, Ferrell's Burgundy once again treated the . I told you it was all about org charts, and Im not even to the org chart question yet. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. It has been a pitfall of digital media from day one. If any of you are buying bus ads, please let me know, because Im dying to know how it works. Dermot Murnaghan signs off from Sky News by referencing Anchorman film The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. iHeartMedia came along and offered us two or three things specifically. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to Malcolm Gladwell has an existing slate of shows. I dont know. Are you saying, Its actually billions of podcast impressions? Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Episodes. Were in total control there. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. You dont? Is radio the upsell on podcasting for you? Heres a funny anecdote. All of our attention is on audio now because of podcasting. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Yeah, we do too. Its really that simple. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Walk us through what that actually means. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Thanks to Ariel who did an amazing job. I dont have this concern in podcasting. Is it just Bob Pittman being like, Chaos reigns. I can talk about sexuality or about what trends I do or dont like. His last remarks drew laughter and claps from co-workers. Thumbs up or thumbs down, library. It often is. All episodes of The Ron Burgundy Podcast - Chartable The Ron Burgundy Podcast - Podcast Addict Thats what were trying to true up. The BD team is livid. But I also think it fundamentally tripped up a little as a business model. So if you could just bring back the old format that would be great. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. It hasnt yet hit this moment of reverse-engineering from the platforms its on. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Broadcast radio is a highly formatted media type. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Usually, yeah. What is the audio drama today? What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Because if youre launching new stuff, youve built the archive, you built the library. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. One was just investment. Its not the kind of game that is usual in this industry. Facebooks interest has grown and waned and grown a bit on podcasts. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. On the other side of the business, you own the distribution. See omnystudio.com/listener for privacy information. I think thats it. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Think about that for a second. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Thats an insanely large but insanely accurate number. Nothings perfect, but its pretty close to perfect. Big Money Players and iHeartPodcasts. The way to do that was to create two segments in our company. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron Burgundy | iHeartMedia We have shows with video, like Stuff They Dont Want You to Know, and its awesome. So he had a similar trajectory, and hes a wonderful guy. Its good content. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Eighty million Americans a week listen to podcasts. That feels obvious to me. We taped this episode live at Hot Pod Summit. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. 246 episodes totalling 170 hours, 51 minutes. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb Then if they want to, we launch their podcast with iHeart Podcast Network. Theyll do it for usually one of two reasons. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi Do you care? The Ron Burgundy Podcast - Listen on Play Podcast I want to come to exclusives and to consolidation. via Podcasts. Carolina Barlow's Podcast Credits & Interviews | Podchaser If you can never get enough true crime Congratulations, youve found your people. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. The counterexample there is obviously Joe Rogan at Spotify. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. We love talking about movies, tv shows, and everyth. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Everything will get better, faster, and easier if you parallel-path projects. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 All I say to them is, This is no longer an experimental bucket of marketing. This one was definitely very real. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Subscribe to our daily newsletter! As that has happened, this thing has come along called audio. Theres this adage for anybody that has worked in video. Weve won in that sense in podcasting. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Are you doing that math? And the other is really edgy, innovative audio drama. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. 2023 Vox Media, LLC. Thats loosely how its orgd out. One of these cards literally says, What is your org chart? That is my whole brand. I can get all three, all the time. Or, the negative reason, theyre covering up bad work. You have an ad load that is light. I didnt think I would have or need a robust business affairs department two years ago. There has never been a moment in the company that we were sidelined or deprioritized. Thats actually a podcast we make together thats actually awesome. It has been a player in the audio space across multiple kinds of distribution for a long time. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . We all get it by now, painfully. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. Were also co-producing a slate of whole new stuff. The third thing they let us do was have a sales team. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Yeah. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Its worked for them for 10, 15 years. Thats really cool, but its not mutually exclusive. Does that worry you? Is that part of your business affairs team, just selling the IP out? Reviews. No credit card needed. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Its a massive amount of the stuff we take in and that we call the media. Hes going to leave now. We are interested in video. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. You came to it through an acquisition. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. The standard Facebook line is, Okay, youre going to find your customer. I think they know the effect, long-term, that you have when you stop marketing. Carolina Barlow: Co-Host, Writer, and Producer. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. The Ron Burgundy Podcast - podcasts.google.com A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Inside iHeartMedia, its an audio company. How did the NFT thing go? The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Thanks. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Both are completely okay and actually really perform well. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Oh, its right here. Global Player | The Ron Burgundy Podcast - Podcast The Man, The Movie, The Podcast! One is called the multi-platform group. The 9 Most Popular Houseplants of 2023, According to Pros Sometimes they just shuffle it to create change. The oldest one, Pierce, is 17. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Are you feeling the pinch of the ad downturn? I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. How do you make sure they get attention? I think every CEO has but one tool, and its shuffling the org chart to solve problems. But Ill talk you through why. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. How do you do it? Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Why is that? The other is the digital audio group. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Ill end on this. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Thats a really cool medium if only it were video. Podcasting is not video. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Yeah. You should buy streaming. Reviews. Its a great question, because isnt everything direct response at the end of the day? Will Ferrell Stages Late-Night Takeover to Promote Ron Burgundy Podcast I think we moved off it too fast and I think its a robust business we should still focus on. Thats the only difference so far. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. You just saw it happen. The truth is, audio all-up is a third of all the media we consume. Every single question is about org charts. This year, were all talking about YouTube and video podcasts. That is some real Silicon Valley stuff. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. I didnt know it until then, but once he said it I was like, Oh my God. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Have you had conversations with Spotify about making stuff exclusive? Anderson .Paak agrees to do the podcast. We also co-own a company with Will Ferrell. Its called Hot Pod, written by our very own Ariel Shapiro. He was a great guest, super game to answer the questions, especially in front of a live audience. We havent even discussed the trust issues that are very real on social media. I just dont see it fixing anything thats broken. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Are you open to video? Google and YouTube are awesome. A-Rod Interview / Cooking with Jon & Vinny. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. iHeart recently restructured and you became the CEO of a formal division. There was a YouTube announcement earlier today. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney Join America's favorite . The culture is not preserved; the nimbleness is not preserved. You have to make a lot of decisions. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Anchorman (film series) - Wikipedia [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Barlow is a writer and producer on the show as well as. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . The Ron Burgundy Podcast podcast - Listen online for free See omnystudio.com/listener for privacy information. By the way, if you love digital audio, and we all do. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Humans have a predilection for overcomplicating things. You always do if youre running a startup. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. A bonus episode that somehow escaped the vault. We make TikToks too, by the way. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. He only came on here to pitch the app. We had a good relationship with Roger Goodell and the league. We wanted access to that to shout really loudly about the stuff we were doing. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? The Ron Burgundy Podcast: Hard Questions - YouTube His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. You should subscribe to it. Hi, Ron Burgundy fans! Its a great point and question. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Im going to get in trouble too, just like you are. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Its always collaborative with their approval. Its incredibly collaborative. Im very interested in the derivative work potential of podcasts. Go follow Conal on TikTok, its great. In the podcast, she . They want to do a really good job. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. The Ron Burgundy Podcast - Funny Or Die There is nothing broken in the podcast distribution and monetization model today. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Here is your reach extender. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. No. I can test exclusive or windowed content there. I think its really cool. Hes like, I want to get as much audience as possible. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. In fact, it was always there, but now it has exploded. He also co-owns a company with us called The Black Effect, that he 51 percent owns. Thats interesting. Just simplicity. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I look at the companies that have the targeting capabilities. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Thats my only fear with video. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." The Ron Burgundy Podcast Is Launching on iHeartRadio! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. The Ron Burgundy Podcast (Podcast Series 2019) - IMDb Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Theyre all looking for internships. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month.

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